Every once in a while I will see an ad or a website that has such a bad design that I can’t help but laugh. Recently I saw a mailer similar to the one below. If you could believe it it was even more crowed than this was is, unfortunately I couldn’t find it so I will analyse this version in light of the design rules. This is a ad for a party store called “Party Fair.” Where to begin…
- It is over crowded. Every corner is full of stuff. I don’t even understand why they have a hulu girl and two kids on a beach. (Layout sin #7)
- Zero margin. It should have a margin so text and images are not going right to the edge (Layout sin #5).
- The headline, the name of the store, is partially hidden because the background is the same color (Step 5 in works every time layout).
- Everything is centered, from the title, to the boxes (layout sin #6).
- The background is do busy and bright that they need to put everything in ugly boxes in order for you to read the text (layout sin #9).
- The main box in the middle is very bulky. I know they are trying to emphasis it, but if there was less going on then maybe they wouldn’t need a tacky exploding bubble. I guess it is a party store, I think cheese is what they do (layout sin #4).
- Their primary competitor is Party City which has the same “every letter is a different bold color” logo. They should consider a new, unique, image instead of copying their large competitor (chapter 2 research).
- The visuals are stacked down the left side of the page and have little to do with what they are advertising. It does a poor job to capture the essence of what they should be portraying, fun parties (Step 3 visuals).
- I supposed I’ll say two things that are kind of ok. They didn’t warp their photos (design sin #9)
- They don’t seem to have trapped negative space. Infact there is bairly any negative space at all. (design sin #8)
My next project I did for this mini art project is redesign an invitation that I designed for my son’s birthday party. Since this is online I changed all the information like the address, phone number, and email. The party is tomorrow though!
The original is on the left and the new one is on the right. I changed the text so it is left justified instead of centered. I changed the layout to follow the “Works Every Time” layout. I think it improves it so it has a cleaner, more professional look, but still fun. It is a baby’s birthday after all. I also changed the body font to be more readable and increased the size of the tile. The green guy blended in so I tried to make him more orange. I couldn’t quite get the color right though.
Finally I did the “Design Basic Index: Decisive Presentation Exercise”
This was a lot of fun. I like doodling, but this forced me to try some new things. I discovered that I really like big objects in small frames and I like the combination of strait lines and curves. I also discovered that circles are very hard to draw freehand. I supposed I could have done this on the computer, but I felt like drawing for a bit. I use to draw a lot and I miss it.
I hope you enjoyed reading this blog. Now I’m going to see what everyone else has done.